Should you use a separate email address for shopping?
A separate shopping email can keep receipts, promotions, coupons, and retailer messages away from your everyday inbox. Here are the main options.
Read the guideGuides
Most people do not need a new theory of email.
They need a practical answer to a small problem:
What address should I give this signup?
These guides explain the common options without pretending one tool is right for everyone.
Choosing a separate inbox
Should You Use a Separate Email Address for Signups?
A separate signup email can keep stores, newsletters, downloads, and low-sensitivity accounts away from the inbox you use for important mail.
Read the guideShould You Keep a Junk Email Account?
A junk email account can be useful when you want one place for shopping, promotions, newsletters, and other low-sensitivity signups.
Read the guideCommon uses
What Is a Shopping-Only Email Address?
A shopping-only email is a separate address used for retailers, receipts, discounts, and loyalty programs so those messages stay away from your main inbox.
Read the guideShould You Use a Separate Email for Digital Receipts and Order Confirmations?
Retailers and service providers often mix useful receipts and confirmations with long-term marketing. A separate inbox can keep those relationships contained.
Read the guideShould You Use a Separate Email for Loyalty Programs?
A separate email can keep loyalty promotions out of your main inbox while giving low-sensitivity rewards accounts a stable address.
Read the guideShould You Use a Separate Email for Store Discounts and Coupons?
A separate email can keep store discounts and coupon signups away from your main inbox. Compare the options and know what to save.
Read the guideComparing the options
Should you make a second email account for shopping?
A second Gmail account is a good way to separate shopping email. A dedicated SpamBox is narrower. Here's the practical difference.
Read the guideEmail alias vs. separate inbox: what's the difference?
An email alias changes the address a sender sees. A separate inbox changes where the message lives. Here's why that distinction matters.
Read the guideTemporary email vs. a permanent junk email address
Temporary email is useful when an address only needs to work once. A permanent junk address is better when a service may email you again later.
Read the guide